Beverage companies know the haphazard sugar cycle all too well. In the United States, they spend approximately $3.2 billion in marketing each year in an effort to tempt consumers to pick up a liter of brown bubbly sugar with their pizza, or a case of cans for their child’s next birthday party. Those little children have an 80 percent increased risk of developing type 2 diabetes if they become regular soda drinkers. Their future will be one full of kidney problems, reproductive issues, osteoporosis, asthma, bad teeth with dissolved tooth enamel.